BUS 599 Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

Review Case 27 “3M – The Second Century,” located in the textbook to complete this assignment.

Write five to six (5-7 pages) paper in which you:

1.  Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Provide a rationale to support the response.
2.  Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.

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