MKT 500 WK 6 Assignment 2: Part B: Your Marketing Plan
Write a four to five (4-5) page paper in which you:
- Revise your executive Summary from Assignment 1, based on feedback from your instructor.
- Develop a branding strategu for your product that covers the brand name, logo, slogan and at least one (1) brand extension.
- Develop a marketing strategy for your product and determine an appropriate time table for execution of the pan (e.g: phase 1, phase 2, etc.). Provide a rationale for your response.
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